Crafty vs Aramark

Many companies are looking for ways to make their food and beverage programs more inclusive, but sourcing from diverse suppliers can be challenging without the right tools. Crafty takes a technology-driven approach to diversity, ensuring you can intentionally source, track, and measure products from minority-owned and value-driven brands.

Unlike broad corporate commitments, Crafty’s platform gives you real, actionable tools to align your pantry program with your company’s DEI goals.

How Crafty Supports Diversity Through Your Pantry Program:

✅ Find Diverse Products Fast
Our platform tags minority-owned, women-owned, and underrepresented brands, making it easy to prioritize and source products that align with your DEI initiatives.

✅ Track & Measure Your Impact
With Crafty, you don’t have to guess how your purchases support diverse suppliers. Our platform filters inventory and consumption data so you can see exactly how your spending aligns with your company’s DEI commitments.

✅ Always Bringing in New Diverse Brands
We are constantly sourcing emerging, underrepresented brands to ensure your pantry program stays fresh, inclusive, and aligned with your company’s values.

Aramark promotes diversity and inclusion as part of its mission, but its approach focuses primarily on internal workforce initiatives rather than providing clients with direct tools to support diversity through their purchasing decisions.

With Crafty, diversity isn’t just a company value—it’s built into how we operate. Our platform gives you full control, visibility, and flexibility to ensure your food and beverage program actively supports diverse suppliers in a real, measurable way.

Sustainability isn’t just a long-term goal at Crafty—it’s part of how we operate every day. Our technology-driven approach helps businesses take immediate, measurable action to reduce waste, source responsibly, and optimize their pantry programs for a lower environmental impact.

With Crafty, sustainability isn’t just a corporate commitment—it’s built into your operations.

How Crafty Makes an Impact:

✅ Reduce Single-Use Packaging with Smart Equipment
We help you integrate sustainable alternatives like Bevi water machines, cold brew and kombucha kegs, and bulk snack dispensers—cutting unnecessary packaging waste at the source.

✅ Prevent Waste Before It Happens
Our platform doesn’t just track waste; it prevents it. By using real-time consumption data, we automate precise ordering and reduce excess inventory, ensuring products are used efficiently.

✅ Curate a More Sustainable Pantry
Through our platform, you can filter products by sustainability standards like B-Corp, vegan, and Fair Trade, making it easier to align your pantry choices with your company’s values.

✅ Support Circular Economy Practices
We help you integrate TerraCycle recycling solutions to divert snack wrappers, coffee pods, and packaging waste from landfills—closing the loop on workplace sustainability.

Crafty’s flexible, technology-driven approach makes it easier for companies to take real action today rather than waiting on long-term sustainability goals. If you’re looking for a partner that delivers both environmental impact and operational efficiency, Crafty is the clear choice.

Learn More About Crafty's Sustainable Practices >

Crafty delivers a seamless, high-quality experience across all locations by combining smart technology, real-time visibility, and proactive service management. While Aramark follows standardized processes that may offer limited transparency, Crafty provides full oversight through our platform, tracking inventory, deliveries, and service performance in real time.

Our Operations App ensures that on-site teams follow the same fulfillment standards at every location, with built-in quality checkpoints for every order. If something is missing or doesn’t meet expectations, it’s flagged immediately so our team can take action—unlike Aramark, which often relies on clients to identify and report service issues.

With Crafty, you never have to wonder if your offices are receiving the right service. Our centralized system and expert support team keep your pantry program running smoothly, ensuring consistency across locations while keeping your team satisfied and your budget on track.

Learn How Crafty Ensures Operational Excellence >

Despite what some may claim, no single provider owns the entire supply chain. Even large vendors like Aramark depend on a network of suppliers. While Aramark’s scale gives them a broad presence across industries, that reach can come at the cost of flexibility, innovation, and variety in workplace food service. Many companies find themselves restricted to standardized product lists with limited ability to tailor offerings to their team’s unique preferences.

At Crafty, we take a different approach—one that values transparency and adaptability by leveraging a carefully curated network:

• Distributors: Like other national providers, Crafty sources popular snacks, coffee, and beverages through trusted distribution partners.
• Brands: Unlike traditional vendors, Crafty actively tracks food trends and works directly with emerging and premium brands to bring fresh, high-quality products your team will love.
• Crafty-Certified Local Operators: We partner with vetted, high-performing local operators to offer a more personalized, flexible experience. This not only supports local businesses but also allows us to provide locally sourced options that add an extra level of customization to your workplace program.

But the right product selection is only part of the equation—how those products are delivered and stocked makes all the difference. Crafty’s platform ensures every order is tracked, verified, and optimized so you know exactly what’s coming, when it’s arriving, and how it’s being stocked. Our built-in quality assurance measures eliminate surprises, giving you complete confidence in your pantry program.

With Crafty’s technology-driven approach, transparency, and hands-on service, we offer the agility and innovation that large, traditional providers like Aramark simply can’t match.

Crafty is designed exclusively for workplace food service, meaning every aspect of our platform, service, and expertise is built to enhance office culture, efficiency, and employee experience. Crafty provides real-time visibility, proactive service, and a tailored approach that scales with your company’s needs.

With Crafty, you get:

✅ Full Transparency with Smart Technology
You always know what’s coming, when it’s arriving, and how it aligns with your budget. Our platform provides real-time insights into spend, inventory, and consumption, so you’re never left guessing.

✅ A Custom, Scalable Workplace Experience
No one-size-fits-all solutions here. We tailor every food service program to your office’s culture, dietary needs, and budget to create a seamless, high-quality experience for your team.

✅ A Proactive Approach
With Crafty, you don’t have to chase vendors or worry about missing, overstocked, or outdated products. Our team actively manages inventory, restocking, and service adjustments, ensuring your pantry is always optimized.

✅ Smarter Ordering to Reduce Waste and Maximize Budget
Crafty’s data-driven platform prevents over-ordering and minimizes waste by ensuring we don’t reorder products you already have. Every dollar is spent efficiently, keeping your budget on track without unnecessary excess.

You want a food service partner who knows the workplace and isn’t spread across multiple sectors. Aramark serves a wide range of industries, meaning their workplace food service is just one part of a much larger operation.

While this broad reach works for some, it can lead to a more standardized approach that may not offer the same level of flexibility, visibility, expert service, and proactive management that Crafty provides. Workplace food programs are subsidized, making it more important than ever to ensure every dollar is spent wisely. That requires consolidation, transparency, and a strategic approach to budgeting and inventory.

With Crafty, you get a workplace-exclusive partner that delivers tailored programs, real-time insights, and hands-free management—ensuring every dollar is optimized and every decision is backed by data.