See every product. Perfect every choice.

Crafty is built for flexibility. We make it easy to test new products, track their performance, and remove underperformers based on real data and client feedback.

Product Testing & Feedback: Our sourcing team regularly evaluates new products against quality, fit, and trend relevance. With client approval, we introduce new items and track their performance using our 90-day Product Performance reporting that measures consumption and feedback to assess success.

Performance-Based Removal: Underperforming products are automatically flagged through our platform’s real-time consumption tracking. We use our AI-powered product swapping tool to quickly recommend better-suited alternatives based on your team's unique consumption data.

Client-Led Adjustments: When you request a product swap or have a new idea, Crafty works with you to craft a thoughtful execution strategy. We’ll evaluate how the request aligns with your broader pantry goals (budget, variety, dietary needs, and experience), and work together to develop a plan that works.

Crafty seamlessly rotates and recommends products through a structured system that blends real-time data, strategic sourcing, and ongoing client collaboration. Whether driven by seasonality, employee feedback, or specific requests, we work with you to keep your pantry fresh, relevant, and responsive.

Crafty's Rotation Strategy:

Custom-Curated Product Lists: Crafty works closely with your team to establish a tailored product foundation that reflects your employees’ preferences, dietary needs, and values—whether that’s inclusivity, sustainability, or specific themes. We customize assortments at the location level, then continuously evolve them using real-time data from the Crafty Platform and strategic insight from the teams on the ground.

AI-Powered Swaps: Crafty analyzes product performance at every level—from category down to specific item and flavor—to identify what’s working and what’s not. Our platform uses AI to surface smart, tailored swap recommendations based on your unique consumption trends, ensuring every change is informed and intentional.

Expert Sourcing: We listen to client requests, employee feedback, and wider food and beverage trends to guide our sourcing decisions. Our expert team is on the ground at distributor and brand showcases to see the latest in the food and beverage space. When they see something that's a great fit for the workplace, we’re ready to vet it, source it, and bring it to you to keep your pantry ahead of the curve. If you have special requests, our team can work with our local network to do our best to accommodate.

Crafty delivers real-time, centralized reporting through the Crafty Platform, the only proprietary solution built for workplace pantry program management. This purpose-built system gives you strategic control over your entire operation, helping you maximize ROI, enhance the employee experience, and make faster, data-backed decisions without the drag of manual processes or fragmented tools. What you see, what you gain:

Budget Tracking: Compare your spend to budget targets to stay on track and prevent overages

Total Spend Reports: Monitor monthly spend to support accurate forecasting and planning

Product Performance Reports: Identify fast and slow movers to optimize your product mix

Product Spend Reports: Analyze product-level spend to find savings and adjust procurement

Account Spend Reports: Compare spend across locations to spot inefficiencies and rebalance budgets

Category Spend Reports: Track category-level trends to align offerings with employee preferences

Subcategory Spend Reports: Understand subcategory usage to reduce waste and refine assortments

Filter and customize your view by:

• Location to evaluate office-level performance

• Date Range to uncover trends and shifts over time

• Category and Subcategory to pinpoint where and how spending is occurring

Traditional vendors can’t offer this level of visibility or control. Crafty is the first-to-market platform built specifically for workplace food and beverage, giving your team the power to lead with data, and optimize for efficiency.

Crafty makes it easy to build an inclusive, values-aligned pantry by combining sourcing power with intelligent inventory management. Here’s how we do it:

Robust Supplier Network: We partner with a wide range of national and local operators, distributors, and brands to source products that meet dietary, taste, and value preferences that your employees demand.

Comprehensive Product Tagging: Every item in our catalog is tagged with detailed attributes to help select the right mix for your team.

Dietary Preference: Gluten-Free, Vegan, Kosher, Dairy-Free, Nut-Free, etc.

Sustainability: B-Corp, Fair Trade, Compostable, etc.

Minority-Owned: Woman-Owned, Black-Owned, AAPI-Owned, etc.

Smart Discovery in the Platform: These tags are fully searchable in the Crafty Platform, making it easy for your team to explore, select, and prioritize the right products for your employees.