Lemonade juices up workplace culture with smart data.

Lemonade isn’t just another insurance company—ask any of its 2 million users. Since 2016, this tech-driven disruptor has made protecting families and belongings easy with AI-powered, zero-paperwork service for renters, homeowners, car, pet, and life insurance across the US and Europe. As a Certified B-Corp, Lemonade donates unused premiums to nonprofits, giving back over $10 million so far. This blend of tech and social good also extends to its workplace, where a warm, inclusive culture and perks like a robust food and beverage program keep employees engaged.

However, there was a time when Lemonade’s values weren’t accurately reflected in their office snack service due to their previous snack supplier falling short of their promises. They'd drop off food and leave. That was it. Lemonade staff had to manage the rest, including sorting inventory and restocking.  It wasn’t long before this system, as Sara Benjamin, Office Experience Manager at Lemonade, joked, made them feel like “lunch ladies.” As the company grew and transitioned back to the office, this setup became unsustainable. Enter Crafty—a game-changer for Lemonade.

With Crafty's data-obsessed approach, we finally have the tools to streamline operations and take our food-in-office experience to the next level.

Personal, Dedicated Pantry Provider

• Challenge: Previous snack supplier had a "set it and forget it" mentality when it came to Lemonade's pantry operations, adding extra responsibilities for Lemonade staff that took away precious time.
• Solution: A dedicated team, including onsite staff and program management from Crafty, now handles deliveries, inventory, ordering, and more, ensuring a seamless experience that now saves Lemonade time.

Clear, Actionable Data

• Challenge: Lemonade's office experience team was consistently kept in the dark—there was no insight into inventory, no way to visualize their program operations, no detailed reports, and no effective on-site management.
• Solution: Crafty now makes it easy for Lemonade to oversee onsite operations in real-time and better understand which snacks are a hit and which ones need a swap with detailed consumption reporting inside the Crafty Platform. All the while, Crafty delivers proactive communications, making it a breeze to keep everyone excited.

Clear, Actionable Data

• Challenge: Lemonade experienced a lack of transparency in daily spending and outdated systems for tracking expenses from their previous snack supplier, resulting in a financial headache.
• Solution: The Crafty Platform simplifies budgeting by allowing Lemonade to set spending limits and monitor every dollar spent. Now, Lemonade's workplace team has more control over their budget.

Why They Chose Crafty

Besides being impersonal, the old supplier fell short on tech, a no-go for Lemonade, which lives and breathes data to boost client results. The office experience team was left in the dark—no clue about inventory, no way to visualize their program, no detailed reports, no tracking spending trends, and zero efficient onsite management.

"Honestly, all they did was sort of manage our orders," says Benjamin. "With Crafty's data-obsessed approach, we finally have the tools to streamline operations and take our food-in-office experience to the next level.”
For Lemonade “next level” with Crafty included:

• Real-Time Adjustments: Gaining the ability to make real-time changes to their pantry program, saving time and money.
• Smart Ordering: Adjusting orders swiftly to stay on budget and cut down on waste.
• Centralized Invoicing: Making billing a breeze with all invoices in one place.

"...It's easy to log into The Crafty Platform, chat with our onsite team member or client success program leaders, and see which products are moving and which are not,” adds Benjamin. “This helps us keep our office excited about new snacks."

By enrolling in Crafty’s Concierge service package, Lemonade also gained a dedicated onsite professional to handle deliveries, organize inventory, and more, eliminating the need for staff to wear multiple hats—or, in this case, a lunch lady's hairnet.

The Power of Personalization

Thanks to The Crafty Platform, Lemonade has also unlocked a treasure trove of insights into their team's snacking habits, allowing them to curate a pantry that caters directly to those preferences.

Here’s how The Crafty Platform makes it possible:

• Fresh Finds: The Crafty Platform keeps things new with a steady stream of new snack discoveries, so the pantry never gets boring.
• Easy Filters: Simple filters like vegan, gluten-free, and kosher make it easy to cater to all kinds of dietary preferences.
• Order Automation: Automated orders mean less waste and a pantry that's always stocked just right.

“We revamp our snack selection several times a year and frequently make extra changes at random,” shares Benjamin. “We rely heavily on Crafty data to guide us toward new and better options. Those quarterly food swaps are a game-changer—they give us valuable insight into what's hot and what's not.”

It's easy to log into The Crafty Platform, chat with our onsite team member or client success program leaders, and see which products are moving and which are not. This helps us keep our office excited about new snacks.

A Better Approach to Budgeting

At Lemonade, we know every dollar counts, especially when it comes to pantry expenses that keep your team happy and energized. Without a solid system, overspending and missing key adjustments were the norm—until Crafty’s budgeting feature came along and transformed everything.

“We're mindful of every dollar, and the platform makes monitoring easy,” says Benjamin. “My lead and I regroup at year-end to crunch the numbers and set our budget. We were more freewheeling when we first started, just seeing what worked. Now, having an effective budgeting solution with Crafty gives me peace of mind. It also helps to know that the onsite team member, Ella Musemici, is on top of it and that I can dive into the platform whenever I feel anxious about daily costs.”

Ella, Crafty’s Food & Beverage Coordinator, stays in sync with the Lemonade workplace experience team to understand their preferences and budget constraints. She translates this into smart, data-driven spending and top-notch product selections.

“Some months might be over or under, but with Crafty [our spending] always evens out,” Benjamin shares. “Staying budget-conscious keeps us on track, especially in the summer when fewer people are around.”

A Team Worth Raving About

It’s not just Ella. The Lemonade crew can't stop raving about their Crafty Program Management Team—they're super fans!

"Connecting with brilliant minds like our Client Success Manager, Rose Lee, during Quarterly Business Review sessions is a game-changer," Benjamin says. "It empowers me to make decisions on everything, even our beloved LaCroix flavors. We can instantly see what's flying off the shelves and what's taking a break."

Benjamin kick-started a 'snack of the month' project with the help of Estef Freire, Client Ops Manager in NYC and a biweekly “Nostalgic Nosh” that features childhood favorites. "It's a total hit!" exclaims Benjamin. "Estef sends mouth-watering options every month, freeing up my time. One month, we had Pocky, and the office went wild. They loved it so much they wanted it permanently!"